Education and Commitment.
Education is essential to initiatives such as this. It is important to ensure that your company is committed to this vision at all levels of the organization. Education increases employee commitment to the implementation of your policy. It also builds a sense of teamwork and company pride as all levels of the company feel part of a significant commitment. Setting and meeting milestones during the three year phase-in period will fuel implementation efforts.

It is essential to convey to staff, suppliers and business affiliates what your commitment entails, what constitutes old growth, and what are suitable alternatives. For a glossary of terms or definitions click here.

Set up "green teams" within your offices, run afternoon education sessions on the issues and initiatives being focused on for the quarter. Invite Markets Initiative staff to do a presentation on the ecological and social issues which are the foundation of your ancient forest free policy commitment. Have different departments strive for paper reduction goals.

Educate your customers about your commitment to the environment through marketing initiatives on your products and web-site. Be proud, and enjoy the marketing edge it delivers.