Markets Initiative

Who we are:
The Markets Initiative is a coalition project of four BC environmental non-profit groups: Forest Action Network, Friends of Clayoquot Sound, Greenpeace Canada and the Sierra Club of BC. The Markets Initiative works with Canadian companies to help them develop environmentally sound wood and paper purchasing policies. This shifts them away from ancient forest products towards ecologically responsible alternatives. By setting the market demand for environmentally sound alternatives, the Markets Initiative aspires to create investment opportunities for development of the alternatives to ancient forest products within Canada.

Our mission:
To reduce the Canadian consumption of ancient forests, and create economic and political leverage for their protection, by working with the Canadian business sector to alter their purchasing and investment practices in wood and paper products.

Top photo by Ian McAllister/Raincoast

Just the facts
Informed decisions are part of life and business. Understanding the social and ecological context in which we operate and make decisions is vital for developing appropriate business strategies.

How to go old growth free
Our in-depth 'how to' guide clearly maps out the steps needed to make your company OLD GROWTH FREE.

Alternatives
Many of today’s products which contain old growth forest fibre, could utilize alternative fibres without negatively impacting quality or performance. Browse this section to learn about the alternatives.

Suppliers
Looking for companies that offer alternatives? Search our on-line database of Canadain suppliers.

News:
News article one here

Public support
"The green consumer is now mainstream. There is significant market-potential for earth-sustainable products. It is not merely a market niche. It is a market that is here to stay."
(The Hartman Report).

Leading with spirit
Still under construction.

Top ten
The Top 10 Reasons for your company to go old growth free are…

Companies to avoid
Find out who is logging the ancient forests.

Just the Facts How to Guide Alternatives Home Contact Links