1. Get a jump on the rest of your sector! Gain a marketing edge or at least keep pace with others in your industry by developing a socially and environmentally responsible policy that engenders positive public relations and marketing opportunities.

2. Save your company money by introducing paper efficiency initiatives.

3. Improve your company's share value by improving management systems and internal procedures around the implementation of this initiative and consequently other aspects of your business.

4. Imbue staff and customers with a sense of pride and respect for being associated with your company.

5. Be a part of the solution for both the environment and communities. Communities need future long-term economic options - industrial logging forecloses on these!

6. Maintain bio-diversity and medicinals to enrich future generation's lives.

7. Do your part to help reduce global climate change. Ancient forests perform an essential role in climate regulation.

8. Be a leader in your field—now is the time to be the leader and let the competition follow.

9. Join hundreds of international and Canadian industry leaders who have taken this stance for the world's ancient forests. This is the direction of successful companies!

10. Leave a legacy for future generations.