Markets Initiative works directly with Canadian companies to develop practical and economic ways to shift their wood and paper use away from ancient and endangered forest products to ecologically sound alternatives. We work through the entire supply chain and stimulate the market demand for alternative products.

During the past 3 years, Markets Initiative has worked with Canadian book publishers, printers and mills to help them find and develop papers that are free of ancient or endangered forest fibre. Our work with the Canadian publishing sector has been groundbreaking, garnered significant ecological savings and inspired similar work with publishers globally.

Markets Initiative is a coalition project of three environmental organizations - Friends of Clayoquot Sound, Greenpeace Canada and Sierra Club of Canada, BC Chapter.