Canada’s Harry Potter and Raincoast Books
Working Magic for The World’s Ancient and Endangered Forests

“The forest at Hogwarts is home to magical creatures like unicorns and centaurs. Because the Canadian editions are printed on Ancient-Forest Friendly paper, the Harry Potter books are helping to save magnificent forests in the Muggle world, forests that are home of magical animals such as Orangutans, Wolves and Bears. It's a good idea to respect ancient trees, especially if they have a temper like the Whomping Willow.”

- J.K. Rowling


The boy with the lightningbolt on his forehead is back. And this time, Harry’s not only saving Muggles and Hogwarts from the evil powers of Voldemort, he’s also working a little magic for the world’s ancient and endangered forests.

The Canadian edition of Harry Potter and the Order of the Phoenix is printed on Ancient Forest Friendly paper (100% post consumer recycled, processed chlorine free). That’s not only good news for BC’s ancient rainforests and the vast boreal forests that stretch across the north of Canada, it’s also good for forests around the world and the species that depend on them for their survival.

Harry Potter is the biggest publishing phenomenon of our time and is distributed in more than 200 countries around the world. The Canadian edition, published by Raincoast Books, is the only version of Harry Potter and the Order of the Phoenix to be printed on ancient forest friendly paper.


Markets Initiative has worked with Raincoast Books and other Canadian publishers to eliminate the use of papers derived from ancient and endangered forests during the past 2.5 years. Thirty-five leading Canadian publishers have made formal commitments to phase out papers originating from ancient and endangered forests and millions of ancient forest friendly books have been printed in Canada during the past 18 months. Similar work is taking place with book publishers in the US and 5 European countries. Thirty US publishers have similar commitments in place – the Green Press Initiative is leading work with US publishers.




Ancient Forest Friendly Harry Potter Facts - Did you know?

  • Canada’s Harry Potter is the only ancient forest friendly Harry Potter in the world. Out of 55 publishers globally, Raincoast Books is the only one to print Harry Potter on Ancient Forest Friendly paper (100% post-consumer recycled, processed chlorine free).
  • The Canadian edition of Harry Potter and the Order of the Phoenix is the only version to have a special quote from J.K. Rowling.
  • Raincoast Books used 1,121,049 kilograms of 100% post-consumer recycled, processed chlorine free paper for the initial print run of 930,000 copies of Harry Potter and the Order of the Phoenix.
  • By using 100% post-consumer recycled, processed chlorine free paper instead of virgin fibre, Raincoast Books is making the following ecological savings: 
Savings

In Muggle Terms In Hogwarts Terms
39,320 trees That’s equivalent to a forest area 117 times the size of the Skydome in Toronto or a forest area half again as big as Vancouver’s Stanley Park or 1.7 times the size of New York’s Central Park That’s 56 times the size of the forest at Hogwarts
63,435,801 litres of water Water to fill 42 Olympic sized swimming pools Enough water to fill the lake at Hogwarts 23 times

854,988 kgs of solid waste Equivalent to 262 average female elephants Equivalent 511 dogs the size of Hagrid’s dog, Fluffy

27,329 BTUs of electricity 262 years of electricity to power the average North American home Equivalent to 19.5 million lightning bolts
1,645,243 kilograms of greenhouse gases 5.3 million kilometers traveled by car with average fuel efficiency 5.3 million kilometers traveled by the average flying car - if they used fuel
8486.4 kgs of air emissions   Enough air to fill 23,000,000 sorting hats


What You Can Do!

Write a letter thanking J.K. Rowling and Raincoast Books for helping Harry use his magical powers to protect the world’s forests:
Raincoast Books,
9050 Shaughnessy St,
Vancouver, BC Canada
V6P 6E5


Links

Raincoast Books
Green Press Initiative
Children fly on broomsticks sourced from a FSC certified community forest in the Kooteney area of BC




     Ancient Forests    Go Ancient Forest Friendly     Alternatives     Database     Paper Initiatives     Partner Companies     Contact

Copyright © 2002 Markets Initiative     Web development by Blue Mandala Communications