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The Coated Paper Eco Kit was launched June 10, 2004 at the annual conference of the Canadian Magazine Publishers Association.

At the same time, Market's Initiative unfurled an honour role of initial signatories to a pledge by magazine publishers to shift away from papers derived from the world's ancient and endangered forests.

SPIRIT takes the pledge.

Harmony Rice, publisher of SPIRIT magazine
joins the honour roll of Canadian magazines
committed to phasing out paper that contributes
to the destruction of ancient and endangered forests.

Posers

Outpost staffers pose with the Markets Initiative Ents
in front of Pulp Culture's cover.

On the Move

Canadian Geographic Publisher John Thompson
endorses the campaign by Markets Initiative
to move Canadian magazines towards
Ancient Forest Friendly papers.

Ent-angled

John Thompson, publisher of Canadian Geographic ,
under the shade of the Ents with Al Zikovitz, president of Quarto Communications, which publishes explore and Cottage Life.

Markets Initiative campaigner Neva Murtha
exorts magazine publishers to join the trend
towards ecologically responsible printing.

Richard Brooks, Greenpeace Canada forests campaigner,
amid Neva, Ents, and Nicole Rycroft, Markets Initiative campaigns director.

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